Blue Plane

A story of the Grand Canyon. A canyon that was slowly created by the Colorado River, etching deeper and deeper into the earth. Until it created a world unto its own.

If you have ever been to the bottom of the canyon you will understand. The journey down is a long one. As you descend, you notice that the world above drifts away. You enter another world, the world of the canyon. It is a profound experience.

There, at the bottom, is a new reality. You also notice that the light down there is different. It has a pink hue, as the sunlight reflects off of the canyon walls.

You make decisions from the context of this reality. What is possible or not on this horizontal pink plane.

Kay talks about our current reality being similar to this pink plane. The plane in which we make our decisions based on what we believe to be possible.

He then challenges us to look toward the sky above us, to that small, intense sliver of deep blue that is above the canyon walls. Where there are no limitations. Just the infinite blue sky.

If we reimagine the possible based on that perpendicular blue plane, our thinking shifts. We are no longer constricted by the possibilities of the present, but inspired by the potential of an imagined future. As we reimagine on that blue plane we can boldly aspire to an Audacious Aspiration.

With this audacity, Kay led the reimagining of what a computer is, turning it from a sophisticated calculating machine to a tool that could unleash our creativity and lay the foundation of our new economy.

For while at Xerox’s research facility in Palo Alto (PARC) in the 1970s, Kay's team was not simply building a user interface for Xerox's Alto computer, but a radically new user experience for an imagined Dynabook , a simple hand-held graphical computer that a child might use in a distant future.

An experience that was introduced to the general market by Apple in 1984 with the Macintosh computer, the device that changed the meaning of a personal computer.