Change often begins with one person, one who has a passionate commitment and the courage to step into the unknown.

Once someone has the courage to stand up and start the journey, others will join. The evangelist is able to identify Innovators. They begin to form a cohort that then gathers additional followers until there is a Tipping Point, where a new paradigm becomes the dominant one. This process is organic and will be different in every organization. But it can happen far faster than anyone would expect.

It is important to just start by doing. This intention is known as a Bias to Action.

Often, an evangelist starts by learning from those in other organizations. They are the ones who have the courage to ask the “What if” question, the ones who dare to think we can reimagine the possible.

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